Unlocking Employee Potential - Nurturing a Culture of Digital Adoption

As one of the largest authorised Caterpillar equipment dealers in the world, WesTrac provides customers with a wide range of machinery and construction equipment as well as comprehensive whole-of-life management solutions designed to make owning and operating equipment as easy, profitable, and safe as possible.

With over 5,000 team members nationally, WesTrac is dedicated to creating and delivering outstanding value for their team, customers, shareholders, and the community. WesTrac is committed to excellence with focus on empowering team members, customer relationships, and a dedication to customer service, safety, quality, and the environment

Despite establishing effective internal communication channels with its team members, WesTrac was limited by their previous legacy system email provider. It became imperative to ensure all email communications reflected professional and sleek branding but could also deliver targeted, transparent, and accessible communication across the entire business.

WesTrac has a diverse workforce made up of fly-in, fly-out (FIFO), various shift-based rosters, as well as part-time and full-time employees. The primary focus was to effectively reach affected team members to address safety protocols, foster teamwork, and enhance performance – regardless of specific roles or physical locations within the organisation.